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Sounds and Shapes


Embodied Cognition comprises a multi-dimensional universe, which can include the worlds of synesthesia, optics, and sound. Thousands of separate guises exist.


Take, for example, the pair of odd shapes above. If asked which shape is called "bouba," and which is "kiki," 98% of people say the blob is "bouba" and the other is "kiki." The reason appears inherent in the shapes: the blob is softer and smoother, the other shape (kiki) is harder and sharper. Bouba is spoken in soft sounds, kiki in hard sounds. One is calm, one is manic.

Speaking of sounds, it's no accident that most common meditation mantras (sounds which can include repetitious chanting or internal mental repetition) seem to consist of "soft" syllables, consonants like n and l, free of the "cutting" k-sounds and t-sounds. This fact could be the result of the brain's pre-wiring; for example, words like love and fun are calmer in their psychological effect than words like kill and hate.

If you scan through the mantra lists in detail (do a google search for additional mantras), you can see for yourself...


A list of popular mantras...
aum (pronounced om or oom)
Aum Namah Shivaya
Aum Namo Narayanaya
Aum Shri Ganeshaya Namah
Aum Kalikayai Namah
Namo Arihantânam
Namo Siddhânam
Namo Âyariyânam
Namo Uvajjhâyanam
Namo Loe Savva Sahûnam
Om Namo Narayanaya
Om Namo Bhagavate Vasudevaya
Om Sri Ram Jai Ram Jai Jai Ram
Ram Nam
Tat Twam Asi
Aham Brahma Asmi


A list from Transcendental Meditation:
eng
em
shirim
hirim
shiam
shiama
shrim
ram
ayima


Mental recitation of a mantra offers the same emotional resonance as the spoken pronunciation, regardless of the language. In other words: Sound, shape, and mood seem to interact in certain areas of the brain, fusing into a cross-modal union that's related to the antics found in synesthesia.



More information on bouba and kiki can be found in: A Brief Tour of Human Consciousness by V.S. Ramachandran.






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Promotional items and other great stuff from EmbodiCog include a range of researched items from confirmed neuroscience studies. All Secret Packets are assembled to impart useful information, spark the imagination, and to support a dependable cause. Secret Packets consist of safe item(s) designed to influence and enlighten. Their potential benefits are explained in the cited research included in each package. To create a spirit of anticipation, all the products remain hidden until opened! Common objects found in plain sight often disguise the deepest secrets.

Nuff Said.


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Small, simple features can shape the sculpture of life. For human faces, subtle details can spell Destiny...


Original face
Looks rather handsome. The square jaw and bald head signal masculinity.

Eye switch
Everything is the same, except for the eyes. The face becomes sinister, disturbing, intense.

Mouth switch
The original teeth have turned asymmetrical. The look is startling. No longer handsome.

Nose switch
Only the nose is different, but he appears less intelligent. A small change affects his brain size??

Chin switch
Fuller chin. Does he look like a construction worker? (Could be the clothes, too.)

Eyes, Nose, and Mouth Switch
He's gotten a blemish as well. The construction worker has become a thug.

Eyebrow switch
Arched brows. Does he look inquisitive? Warmer and kinder?

Nose and Blemish switch
Will his destiny be different? Will he be shunned for promotion?





Face Composites


Picture Source: Face Composite Maker

The Self-Fulfilling Prophecy can mold one's permanent life path. The bias centered around superficial appearance can alter one's fate. (Often dramatically.)

Silent judgments formed in those who "face read" others can generate life-changing repercussions for the one being judged. For some of us, the face is Destiny.





fact-o-grams


Embodied Cognition Fact-O-Grams...

(Taken from: It’s Not All in Your Head: Designing Embodied Cognition Experiments)



devilscorner



The Devil's Corner

Let's face it: Embodied Cognition (like other aspects of neuroscience) resembles a magic tool box, which can be exploited for selfish gain. (Don't look at me like that!)

It's time to pay the Devil His due. I'm no advocate of Evil, but it's obvious that EC can be used to harm or manipulate.

I'm calling this new section, The Devil's Corner. I think it's better to expose — rather than hide — EC's dark side. But let's be clear: if the tactics suggested in this section mislead the innocent to temptation — I shall erase and discontinue this Corner forever.


The Devil Replies: Thank you, John — that was very pious of you. But only suckers prefer not to cheat their way through life. I prefer another method. To be specific, on this particular date, let me advocate:


Sour Candy

If you wish to sour someone (an antagonist, perhaps?) on an important deal, do this: Offer some sour candy to him or her and sprinkle it into the victim's food dish (in plain sight) at a restaurant or convention expo.

The candy's sour taste might act as a "mood toxin" to poison his or her judgment. Almost like a mood-control drug, the embodied effects of the sour taste might nudge the chump to reject a particular candidate or presentation that you wish turned down. Your victim shall be none the wiser.

(Heh heh. Heh heh. Heh heh.)


You may have overstated the case, Devil. But I get it. And I'm worried...


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