Embodied Cognition comprises a multi-dimensional universe, which can include the worlds of synesthesia, optics, and sound. Thousands of separate guises exist.
Take, for example, the pair of odd shapes above. If asked which shape is called "bouba," and which is "kiki," 98% of people say the blob is "bouba" and the other is "kiki." The reason appears inherent in the shapes: the blob is softer and smoother, the other shape (kiki) is harder and sharper. Bouba is spoken in soft sounds, kiki in hard sounds. One is calm, one is manic.
Speaking of sounds, it's no accident that most common meditation mantras (sounds which can include repetitious chanting or internal mental repetition) seem to consist of "soft" syllables, consonants like n and l, free of the "cutting" k-sounds and t-sounds. This fact could be the result of the brain's pre-wiring; for example, words like love and fun are calmer in their psychological effect than words like kill and hate.
If you scan through the mantra lists in detail (do a google search for additional mantras), you can see for yourself...
A list of popular mantras...
aum (pronounced om or oom)
Aum Namah Shivaya
Aum Namo Narayanaya
Aum Shri Ganeshaya Namah
Aum Kalikayai Namah
Namo Loe Savva Sahûnam
Om Namo Narayanaya
Om Namo Bhagavate Vasudevaya
Om Sri Ram Jai Ram Jai Jai Ram
Tat Twam Asi
Aham Brahma Asmi
A list from Transcendental Meditation:
Mental recitation of a mantra offers the same emotional resonance as the spoken pronunciation, regardless of the language. In other words: Sound, shape, and mood seem to interact in certain areas of the brain, fusing into a cross-modal union that's related to the antics found in synesthesia.
More information on bouba and kiki can be found in: A Brief Tour of Human Consciousness by V.S. Ramachandran.
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